Cookies Policy
Introduction
At Asset Insider, we are committed to protecting your privacy and ensuring transparency in how we use cookies to enhance your experience on our website. This Cookie Policy explains what cookies are, how we use them on our website, and how you can manage or opt-out of them. By continuing to browse our site, you agree to the use of cookies as outlined in this policy.
What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. These files help us recognize your device, store user preferences, and improve your browsing experience. Some cookies are necessary for the website to function, while others help us understand how our site is used and how we can enhance its performance.
How We Use Cookies
We use cookies for a variety of purposes, including:
- To Provide Essential Website Functions: Some cookies are essential for the functionality of our website and cannot be disabled.
- To Measure Website Performance: Analytics cookies track your interaction with our website, allowing us to analyze visitor behavior and improve our website’s performance. We use Google Analytics, Google Site Kit, and Microsoft Clarity to monitor site traffic and gain insights into how our site is used.
- To Enhance User Experience: To tailor your browsing experience and provide additional functionality based on your preferences (e.g., language, region) and previous interactions.
- To Support Marketing and Advertising Efforts: We use advertising cookies t o show you relevant ads based on your browsing history and interests, and to help us measure the effectiveness of our marketing efforts.
Types of Cookies We Use
- Necessary Cookies These cookies are required for the operation of our website. They help with basic functions such as page navigation, access to secure areas, and ensuring that the site works correctly. Example: Session cookies that expire after you leave the website.
- Performance & Analytics Cookies We use these cookies to analyze how visitors interact with our site, to monitor site performance, and to make improvements where necessary. The following analytics tools are used: Google Analytics: Helps us track user behavior on our site, including page visits, traffic sources, and navigation patterns. Microsoft Clarity: Allows us to gain insights into user behavior through session recordings and heatmaps. Google Site Kit: Helps aggregate analytics data and performance insights across multiple Google services. HubSpot: Provides analytics on customer engagement and tracks user interactions with forms and marketing content. LinkedIn Analytics: Helps us measure the effectiveness of our LinkedIn presence and track how visitors engage with our content from LinkedIn.
- Advertising Cookies We use cookies from various advertising platforms to serve relevant ads, track performance, and retarget users who have previously visited our site. These cookies help us understand the success of our advertising efforts and refine our marketing strategies. The platforms we integrate with are: Google Ads: Tracks conversions, remarketing, and user engagement with ads served across the Google Network. Facebook Ads: Helps deliver targeted ads on Facebook based on your interactions with our website. LinkedIn Ads: Facilitates advertising campaigns and retargeting through LinkedIn’s platform. Microsoft Advertising Network: Tracks interactions and conversions from ads displayed on the Microsoft network.
- Social Media Cookies These cookies are set by platforms like Facebook and LinkedIn to enable social sharing features, track user interactions, and provide tailored content based on your activity across their networks.
Managing Your Cookies
You have the right to control and manage cookies stored on your device. You can adjust your cookie preferences or block cookies by modifying your browser settings. Please note that blocking cookies may affect the functionality and performance of certain parts of our website.
You have the option to control and manage cookies in several ways:
- Browser Settings: You can adjust your browser settings to refuse or delete cookies. However, please note that some parts of our website may not function properly without cookies. See the instructions for Chrome, Safari, and Microsoft Edge.
- Managing Personalized Ads: You can manage or limit interest-based and personalized advertising through the following services: Google My Ad Center, Facebook Ad Settings, LinkedIn Ads Settings, and Microsoft Personalized Ad Settings.
Detailed Cookie List
We use the following cookies on our website:
|
Cookie Name |
Purpose |
Expiry |
Category |
|
_ga |
Google Analytics – tracks site usage |
2 years |
Performance |
|
_gid |
Google Analytics – user behavior tracking |
24 hours |
Performance |
|
__fbp |
Facebook Pixel – advertisement performance |
3 months |
Targeting |
|
li_oatml |
LinkedIn – user interaction with ads |
30 days |
Targeting |
|
JSESSIONID |
Session management |
Session |
Necessary |
|
hubspotutk |
HubSpot – lead tracking and form submission |
13 months |
Functionality |
Legal Compliance
We ensure our use of cookies complies with regulations such as GDPR and CCPA. Our legal basis for processing personal data through cookies relies on your consent, which you provide by accepting cookies on our site.
You can withdraw consent at any time by adjusting your cookie preferences or by contacting us for further assistance.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulatory updates, or our business practices. We will notify you of any significant updates via a prominent notice on our website or by sending an email to our registered users.
Contact Us
If you have any questions or concerns about our use of cookies, please contact us at privacy@assetinsider.ai.
Privacy Policy
You can read our privacy policy here.
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